Houston, Texas  nSynera announces it is now a Cisco partner specializing in providing Unified communication solutions to small and medium healthcare practices. “Cisco is a vital partner of our company's ecosystem and it is an honor to be apart of their partner program”. said Bryant Wesley, Owner of  nSynera. 

We understand healthcare organizations are facing rising costs along with strict mandates for improving patient safety and quality of care. They need access to healthcare information at the point of care and fast integration of the latest applications to help them deliver safe, efficient, patient-centric care.  One of the things we have always focused on is how we can help our clients  leveraged technology to help physician reduce costs and improve care delivery and outcomes at the same time. 

A Physician’s reputation is central to the success of their practice and their ability to attract new patients. However, in the Digital Age, bad news travels fast and the impact of negative information can have devastating affect on business.

The easy access to information online is changing how people research healthcare providers and how they use that information to make their decisions. When someone seeks a healthcare provider, negative information posted on the internet can show up in natural search results whether they’re looking for it or not and have a profound impact on a Physicians reputation. Most Web users won’t dwell on whether the claims are factual, they’ll simply look elsewhere.

Wondering how you should market your practice on the Internet? According to the October 2009 Practice Builders survey, a significant shift is occurring in practice marketing, with many practices increasing the amount of marketing they do on the Web.

According to our E-marketing survey, practices are shifting their marketing budgets to spend more on Internet tactics including website, search engine advertising, e-blasts, etc. The number of practices spending more than 10% on Internet marketing has increased substantially, and the percentage of practices that report marketing more on the Internet than a year ago has increased by five percentage points. The survey also revealed that:

Stage 1 Meaningful Use criteria make it virtually certain that eligible providers will have to have an Internet connection. To exchange patient data, submit claims electronically, generate electronic records for patients’ requests, or e-prescribe, an Internet connection is a necessity, not an option. To protect the confidentiality, integrity, and availability of electronic health record systems, regardless of how they are delivered; whether installed in a physician’s office, accessed over the Internet, basic Cyber Security practices are needed. 

It is vital to do as much as possible to protect sensitive health information in EHRs. The consequences of a successful cyber attack could be very serious, including loss of patient trust, violations of the Health Insurance Portability and Accountability Act (HIPAA), or even loss of life or of the practice itself. Real-world examples large and small abound. Barely a day goes by that the press does not have reports of the latest cyber-attacks.

As the world’s information rapidly transitions to one digital format or another, many medical offices, dental practices, laboratories, pharmacies, and other healthcare providers have begun trading their file cabinets for storage servers. By migrating from paper-based patient information to electronic health records, healthcare providers have lowered costs, maximized physician efficiency, gained immediate access to patient records, and dramatically improved patient care.